An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. AI search extracts information directly from content, public sources, and structured data. This shift changes how buyers discover brands and validate solutions. Growth-focused teams benefit from precise, consistent brand details

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them. I tested nearly a dozen search engines and narrowed the list to these nine options, which include the best for mobile, the best for users new to AI search, and lots more. Take

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer.

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. Below, I’ll share their best tips for communicating ROI to your stakeholders. (We’ll tackle the fries thing another day.) But first, it helps to know what you’re up against…

PowerPoint presentations can be professional, attractive, and really help your audience remember your message. If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design. Download Now Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work. After giving it some thought, however, they told me that – from a career stance – it made sense to

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.  In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms,